/* =========================================================
   POPOLARE.AI — Landing styles
   Sfondo bianco + accenti gradiente viola→rosa (femminilità "subdola")
   ========================================================= */

:root{
  --bg:#FFFFFF;
  --bg-2:#F6F5FB;            /* sezioni alternate, lavanda chiarissimo */
  --surface:#FFFFFF;         /* card */
  --surface-2:#F1EFFA;
  --border:rgba(23,16,48,.10);
  --border-strong:rgba(23,16,48,.20);
  --text:#15121F;
  --muted:#56536A;
  --muted-2:#8A8798;
  --violet:#7C3AED;
  --violet-2:#7C3AED;
  --pink:#EC4899;
  --pink-ink:#DB2777;        /* rosa più scuro per testo/accenti su bianco */
  --grad:linear-gradient(120deg,#7C3AED 0%,#C026D3 55%,#EC4899 100%);
  --grad-soft:linear-gradient(120deg,rgba(124,58,237,.10),rgba(236,72,153,.10));
  --glow:0 16px 40px -12px rgba(124,58,237,.45);
  --shadow:0 14px 44px -20px rgba(23,16,48,.25);
  --shadow-sm:0 6px 20px -10px rgba(23,16,48,.18);
  --radius:18px;
  --radius-sm:12px;
  --maxw:1140px;
  --font-display:'Sora',system-ui,sans-serif;
  --font-body:'Inter',system-ui,sans-serif;
}

*{box-sizing:border-box;margin:0;padding:0}
html{scroll-behavior:smooth}
body{
  font-family:var(--font-body);
  background:var(--bg);
  color:var(--text);
  line-height:1.6;
  -webkit-font-smoothing:antialiased;
  overflow-x:hidden;
}
body::before{ /* alone ambientale tenue */
  content:"";position:fixed;inset:0;z-index:-2;
  background:
    radial-gradient(55% 45% at 82% -5%, rgba(124,58,237,.10), transparent 60%),
    radial-gradient(45% 40% at 5% 6%, rgba(236,72,153,.08), transparent 60%),
    var(--bg);
}
img{max-width:100%;display:block}
a{color:inherit;text-decoration:none}

/* ---------- Layout ---------- */
.container{max-width:var(--maxw);margin:0 auto;padding:0 22px}
section{position:relative}
.section-pad{padding:96px 0}
@media(max-width:720px){.section-pad{padding:60px 0}}

/* ---------- Tipografia ---------- */
h1,h2,h3,.display{font-family:var(--font-display);line-height:1.08;letter-spacing:-.02em;font-weight:800}
.eyebrow{
  display:inline-flex;align-items:center;gap:8px;
  font-family:var(--font-display);font-weight:600;font-size:13px;letter-spacing:.12em;
  text-transform:uppercase;color:var(--violet);
  padding:7px 14px;border:1px solid var(--border);border-radius:100px;background:var(--surface);box-shadow:var(--shadow-sm);
}
.eyebrow .dot{width:7px;height:7px;border-radius:50%;background:var(--grad);box-shadow:0 0 10px rgba(236,72,153,.6)}
.gradient-text{background:var(--grad);-webkit-background-clip:text;background-clip:text;color:transparent}
.section-title{font-size:clamp(28px,4.4vw,46px)}
.section-sub{color:var(--muted);font-size:clamp(16px,2vw,19px);max-width:640px;margin-top:16px}
.center{text-align:center}
.center .section-sub{margin-left:auto;margin-right:auto}
.lead{font-size:clamp(17px,2.2vw,21px);color:var(--muted)}

/* ---------- Bottoni ---------- */
.btn{
  display:inline-flex;align-items:center;justify-content:center;gap:10px;
  font-family:var(--font-display);font-weight:700;font-size:16px;
  padding:16px 28px;border-radius:100px;cursor:pointer;border:0;
  transition:transform .18s ease, box-shadow .25s ease, background .25s ease;
  white-space:nowrap;
}
.btn-primary{background:var(--grad);color:#fff;box-shadow:var(--glow)}
.btn-primary:hover{transform:translateY(-2px);box-shadow:0 22px 50px -14px rgba(192,38,211,.6)}
.btn-primary .arrow{transition:transform .2s ease}
.btn-primary:hover .arrow{transform:translateX(4px)}
.btn-ghost{background:var(--surface);color:var(--text);border:1px solid var(--border-strong)}
.btn-ghost:hover{background:var(--surface-2);transform:translateY(-2px)}
.btn-lg{padding:19px 36px;font-size:17px}
.btn-block{display:flex;width:100%}

/* ---------- Nav ---------- */
.nav{
  position:sticky;top:0;z-index:50;
  backdrop-filter:blur(14px);background:rgba(255,255,255,.78);
  border-bottom:1px solid var(--border);
}
.nav-inner{display:flex;align-items:center;justify-content:space-between;height:68px}
.logo{font-family:var(--font-display);font-weight:800;font-size:20px;letter-spacing:-.02em;display:flex;align-items:center;gap:1px;color:var(--text)}
.logo .ai{background:var(--grad);-webkit-background-clip:text;background-clip:text;color:transparent}
.logo .dot{color:var(--pink)}
.nav-right{display:flex;align-items:center;gap:14px}
.lang-switch{display:flex;border:1px solid var(--border);border-radius:100px;overflow:hidden;font-family:var(--font-display);font-size:13px;font-weight:600}
.lang-switch button{background:transparent;color:var(--muted);border:0;padding:7px 12px;cursor:pointer;transition:.2s}
.lang-switch button.active{background:var(--grad);color:#fff}
.nav .btn{padding:11px 20px;font-size:14px}
@media(max-width:640px){.nav .btn-nav{display:none}}

/* ---------- Hero ---------- */
.hero{padding:46px 0 80px;position:relative;overflow:hidden}
.payoff{
  display:inline-flex;align-items:center;gap:9px;
  font-family:var(--font-display);font-weight:700;font-size:13px;letter-spacing:.06em;
  color:var(--muted);margin-bottom:30px;
}
.payoff .dot{width:7px;height:7px;border-radius:50%;background:var(--grad)}
.payoff b{font-weight:800;background:var(--grad);-webkit-background-clip:text;background-clip:text;color:transparent}
.hero-grid{display:grid;grid-template-columns:1.05fr .95fr;gap:54px;align-items:center}
.hero h1{font-size:clamp(34px,5.4vw,60px);margin:0}
.hero .sub{margin-top:22px;font-size:clamp(17px,2.2vw,20px);color:var(--muted);max-width:560px}
.qualifier{margin-top:20px;font-size:14px;color:var(--muted-2);display:flex;align-items:center;gap:8px}
.qualifier::before{content:"";width:18px;height:1px;background:var(--border-strong)}
.hero-cta{margin-top:34px;display:flex;align-items:center;gap:16px;flex-wrap:wrap}
.microtrust{margin-top:18px;display:flex;gap:18px;flex-wrap:wrap;font-size:13px;color:var(--muted-2)}
.microtrust span{display:flex;align-items:center;gap:7px}
.microtrust .tick{color:var(--pink-ink);font-weight:700}
@media(max-width:900px){.hero-grid{grid-template-columns:1fr;gap:40px}.hero-visual{order:-1}}

/* Hero visual — card "media company" in movimento */
.hero-visual{position:relative;height:440px}
.orb{position:absolute;border-radius:50%;filter:blur(64px);opacity:.4;z-index:0}
.orb.v{width:280px;height:280px;background:var(--violet);top:-30px;right:10px}
.orb.p{width:230px;height:230px;background:var(--pink);bottom:0;left:0}
.float-card{
  position:absolute;background:#fff;border:1px solid var(--border);
  border-radius:16px;padding:16px 18px;
  box-shadow:var(--shadow);z-index:1;
  animation:floaty 6s ease-in-out infinite;
}
@keyframes floaty{0%,100%{transform:translateY(0)}50%{transform:translateY(-12px)}}
.fc-1{top:18px;left:0;width:210px;animation-delay:0s}
.fc-2{top:140px;right:0;width:230px;animation-delay:1.2s}
.fc-3{bottom:18px;left:30px;width:240px;animation-delay:2.2s}
.fc-label{font-size:11px;letter-spacing:.1em;text-transform:uppercase;color:var(--muted-2);font-family:var(--font-display);font-weight:600}
.fc-stat{font-family:var(--font-display);font-weight:800;font-size:26px;margin-top:4px;color:var(--text)}
.fc-stat small{font-size:13px;color:var(--pink-ink);font-weight:700}
.fc-row{display:flex;align-items:center;gap:10px;margin-top:6px}
.fc-avatar{width:34px;height:34px;border-radius:50%;background:var(--grad);flex:none}
.fc-bar{height:6px;border-radius:6px;background:var(--surface-2);overflow:hidden;margin-top:9px}
.fc-bar i{display:block;height:100%;background:var(--grad);border-radius:6px}
@media(max-width:900px){.hero-visual{height:360px;max-width:420px;margin:0 auto}}

/* ---------- Card / griglie ---------- */
.glass{background:var(--surface);border:1px solid var(--border);border-radius:var(--radius);padding:28px;box-shadow:var(--shadow-sm)}
.grid{display:grid;gap:20px}
.grid-2{grid-template-columns:repeat(2,1fr)}
.grid-3{grid-template-columns:repeat(3,1fr)}
.grid-4{grid-template-columns:repeat(4,1fr)}
@media(max-width:900px){.grid-3,.grid-4{grid-template-columns:repeat(2,1fr)}}
@media(max-width:620px){.grid-2,.grid-3,.grid-4{grid-template-columns:1fr}}

/* ---------- Sezione "verità" / AI ---------- */
.disrupt{border-top:1px solid var(--border);border-bottom:1px solid var(--border);background:linear-gradient(180deg,rgba(192,38,211,.045),transparent)}
.bigstat{font-family:var(--font-display);font-weight:800;font-size:clamp(40px,7vw,76px);line-height:1}
.kicker{font-family:var(--font-display);font-weight:800;font-size:clamp(26px,4vw,40px);line-height:1.15}

/* ---------- Dolori ---------- */
.pain-card{padding:24px}
.pain-card .ic{width:42px;height:42px;border-radius:12px;background:var(--grad-soft);display:flex;align-items:center;justify-content:center;font-size:20px;margin-bottom:14px}
.pain-card h3{font-size:18px;margin-bottom:6px}
.pain-card p{color:var(--muted);font-size:15px}

/* ---------- Meccanismo ---------- */
.mech-card{position:relative;overflow:hidden}
.mech-card .num{font-family:var(--font-display);font-weight:800;font-size:14px;color:var(--violet);letter-spacing:.1em}
.mech-card h3{font-size:21px;margin:10px 0 8px}
.mech-card p{color:var(--muted);font-size:15px}
.mech-card .topline{height:3px;width:48px;background:var(--grad);border-radius:3px;margin-bottom:18px}
.perf-band{margin-top:22px;background:var(--grad);border-radius:var(--radius);padding:30px 32px;display:flex;align-items:center;justify-content:space-between;gap:24px;flex-wrap:wrap;box-shadow:var(--glow)}
.perf-band h3{color:#fff;font-size:clamp(20px,3vw,28px)}
.perf-band p{color:rgba(255,255,255,.9);margin-top:6px;max-width:560px}

/* doppio motore */
.engine{display:grid;grid-template-columns:1fr 1fr;gap:20px;margin-top:24px}
@media(max-width:620px){.engine{grid-template-columns:1fr}}
.engine .glass h3{display:flex;align-items:center;gap:10px;font-size:18px}
.tag{font-size:11px;font-family:var(--font-display);font-weight:700;letter-spacing:.08em;text-transform:uppercase;padding:4px 10px;border-radius:100px;border:1px solid var(--border-strong);color:var(--pink-ink)}

/* ---------- Prove ---------- */
.logos{display:flex;flex-wrap:wrap;gap:14px;justify-content:center;align-items:center;margin-top:26px}
.logo-chip{padding:12px 22px;border:1px solid var(--border);border-radius:100px;background:var(--surface);font-family:var(--font-display);font-weight:700;color:var(--muted);font-size:15px;box-shadow:var(--shadow-sm)}
.placeholder{
  border:1.5px dashed var(--border-strong);border-radius:var(--radius);
  padding:34px;text-align:center;color:var(--muted-2);background:var(--surface-2);
}
.placeholder .tagph{display:inline-block;font-family:var(--font-display);font-weight:700;font-size:12px;letter-spacing:.1em;text-transform:uppercase;color:var(--pink-ink);border:1px solid var(--border);border-radius:100px;padding:5px 12px;margin-bottom:12px;background:#fff}
.proof-frame{aspect-ratio:1/1;display:flex;align-items:center;justify-content:center;font-size:14px}

/* ---------- Garanzia ---------- */
.guarantee{background:linear-gradient(135deg,rgba(124,58,237,.09),rgba(236,72,153,.07));border:1px solid var(--border-strong);border-radius:24px;padding:46px;display:flex;gap:30px;align-items:center}
.guarantee .seal{width:120px;height:120px;border-radius:50%;background:var(--grad);display:flex;align-items:center;justify-content:center;text-align:center;font-family:var(--font-display);font-weight:800;color:#fff;font-size:15px;line-height:1.1;flex:none;box-shadow:var(--glow)}
.guarantee h3{font-size:clamp(22px,3vw,30px)}
.guarantee p{color:var(--muted);margin-top:10px}
@media(max-width:620px){.guarantee{flex-direction:column;text-align:center;padding:32px 24px}}

/* ---------- Qualifica ---------- */
.qual-grid{display:grid;grid-template-columns:1fr 1fr;gap:20px}
@media(max-width:720px){.qual-grid{grid-template-columns:1fr}}
.qual-col{padding:30px}
.qual-col.yes{border-color:rgba(236,72,153,.35)}
.qual-col h3{font-size:19px;display:flex;align-items:center;gap:10px;margin-bottom:18px}
.qual-col li{list-style:none;display:flex;gap:12px;padding:10px 0;border-top:1px solid var(--border);color:var(--muted);font-size:15px}
.qual-col li:first-of-type{border-top:0}
.qual-col .mk{flex:none;font-weight:700}
.yes .mk{color:var(--pink-ink)}
.no .mk{color:var(--muted-2)}
.qual-note{text-align:center;margin-top:26px;font-family:var(--font-display);font-weight:700;font-size:clamp(18px,2.5vw,24px)}

/* ---------- Ecosistema ---------- */
.eco{border:1px solid var(--border);border-radius:var(--radius);padding:30px;text-align:center;background:var(--surface);box-shadow:var(--shadow-sm)}
.eco p{color:var(--muted);max-width:680px;margin:8px auto 0}

/* ---------- FAQ ---------- */
.faq-item{border:1px solid var(--border);border-radius:14px;background:var(--surface);margin-bottom:12px;overflow:hidden;box-shadow:var(--shadow-sm)}
.faq-q{width:100%;text-align:left;background:transparent;border:0;color:var(--text);font-family:var(--font-display);font-weight:600;font-size:17px;padding:20px 22px;cursor:pointer;display:flex;justify-content:space-between;gap:16px;align-items:center}
.faq-q .pm{color:var(--violet);font-size:22px;transition:transform .25s}
.faq-item.open .pm{transform:rotate(45deg)}
.faq-a{max-height:0;overflow:hidden;transition:max-height .3s ease;color:var(--muted)}
.faq-a div{padding:0 22px 20px}
.faq-item.open .faq-a{max-height:340px}

/* ---------- CTA finale ---------- */
.final{position:relative;text-align:center;border-radius:28px;padding:70px 30px;overflow:hidden;background:var(--bg-2);border:1px solid var(--border-strong)}
.final .orb{opacity:.35}
.final h2{font-size:clamp(30px,5vw,52px);position:relative;z-index:1}
.final p{color:var(--muted);margin:16px auto 30px;max-width:520px;position:relative;z-index:1}
.final .btn{position:relative;z-index:1}

/* ---------- Footer ---------- */
.footer{border-top:1px solid var(--border);padding:40px 0;color:var(--muted-2);font-size:14px}
.footer-inner{display:flex;justify-content:space-between;gap:18px;flex-wrap:wrap;align-items:center}
.footer a:hover{color:var(--text)}

/* ---------- Reveal ---------- */
.reveal{opacity:0;transform:translateY(24px);transition:opacity .7s ease,transform .7s ease}
.reveal.in{opacity:1;transform:none}

/* ---------- Quiz ---------- */
.quiz-wrap{max-width:680px;margin:0 auto;padding:40px 22px 90px}
.progress{height:6px;background:var(--surface-2);border-radius:6px;overflow:hidden;margin:26px 0 34px}
.progress i{display:block;height:100%;background:var(--grad);width:0;transition:width .4s ease;border-radius:6px}
.q-step{display:none}
.q-step.active{display:block;animation:fade .4s ease}
@keyframes fade{from{opacity:0;transform:translateY(10px)}to{opacity:1;transform:none}}
.q-count{font-family:var(--font-display);font-weight:700;color:var(--violet);font-size:13px;letter-spacing:.1em;text-transform:uppercase}
.q-title{font-family:var(--font-display);font-weight:800;font-size:clamp(22px,3.4vw,30px);margin:10px 0 24px;letter-spacing:-.02em}
.opts{display:grid;gap:12px}
.opt{
  display:flex;align-items:center;gap:14px;padding:18px 20px;border:1px solid var(--border);
  border-radius:14px;background:var(--surface);cursor:pointer;transition:.18s;font-size:16px;font-weight:500;box-shadow:var(--shadow-sm);
}
.opt:hover{border-color:var(--border-strong);transform:translateY(-2px)}
.opt.sel{border-color:var(--pink);background:var(--grad-soft);box-shadow:0 0 0 1px rgba(236,72,153,.35)}
.opt .ck{width:22px;height:22px;border-radius:50%;border:2px solid var(--border-strong);flex:none;display:flex;align-items:center;justify-content:center}
.opt.sel .ck{background:var(--grad);border-color:transparent}
.opt.sel .ck::after{content:"✓";font-size:12px;color:#fff}
.q-nav{display:flex;justify-content:space-between;margin-top:28px}
.q-back{background:transparent;border:0;color:var(--muted);cursor:pointer;font-family:var(--font-display);font-weight:600}

/* risultati */
.results{display:none;animation:fade .5s ease}
.results.show{display:block}
.result-hero{text-align:center;margin-bottom:30px}
.result-hero .lead{margin:8px auto 0;max-width:520px}
.res-grid{display:grid;grid-template-columns:repeat(2,1fr);gap:16px;margin:28px 0}
@media(max-width:560px){.res-grid{grid-template-columns:1fr}}
.res-card{background:var(--surface);border:1px solid var(--border);border-radius:16px;padding:24px;text-align:center;box-shadow:var(--shadow-sm)}
.res-card.hl{background:var(--grad);border:0;box-shadow:var(--glow)}
.res-num{font-family:var(--font-display);font-weight:800;font-size:clamp(26px,5vw,38px);line-height:1}
.res-card.hl .res-num,.res-card.hl .res-label{color:#fff}
.res-label{color:var(--muted);font-size:13px;margin-top:8px;letter-spacing:.04em}
.disclaimer{font-size:12px;color:var(--muted-2);text-align:center;margin-top:6px}
.form-card{margin-top:34px;padding:30px}
.form-card h3{font-family:var(--font-display);font-size:22px;margin-bottom:6px}
.form-card p{color:var(--muted);font-size:14px;margin-bottom:22px}
.field{margin-bottom:14px}
.field label{display:block;font-size:13px;color:var(--muted);margin-bottom:7px;font-weight:600}
.field input,.field select{
  width:100%;padding:14px 16px;border-radius:12px;border:1px solid var(--border-strong);
  background:#fff;color:var(--text);font-family:var(--font-body);font-size:15px;
}
.field input:focus,.field select:focus{outline:none;border-color:var(--pink)}